adidas, Official Sponsor of Team GB, has brought together a great selection of their sponsored Team GB athletes to bring the curtain down on what has been a great Games for the brand.
Medallists Sir Chris Hoy, Jessica Ennis, Victoria Pendleton, Louis Smith, and Pete Reed are joined by a number of other athletes from Team GB in their own version of Queen’s ‘Don’t Stop Me Now’ - a unique video toasting the success of the Team and capturing the mood of the nation.
The lyrics perfectly reflect the success that Team GB has achieved and the nations overwhelming response to the Games.
adidas UK Marketing Director Nick Craggs said: “adidas is the Olympic brand and this video is a great demonstration of how we have supported Team GB and captured the mood of the nation. London 2012 will be remembered as the best Olympic Games ever and this is a celebration of adidas’ Take The Stage campaign and the amazing achievements Team GB athletes have accomplished.”
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About adidas and the Olympic and Paralympic Games
- adidas is a tier one sponsor of the London 2012 Olympic & Paralympic Games. As Official Sportswear Partner for London 2012, adidas will design and produce official kit and apparel for Team GB/ParalympicsGB and officials, as well as a range of lifestyle products available at retail.
- adidas has a long heritage and association with the Olympic & Paralympic Games having been involved since 1928. adidas continue to innovate and it is through cutting edge technology incorporated into their products that athletes set records and personal bests.