23RD JULY 2012 – LONDON - The surprise of a lifetime was unveiled at Westfield Stratford City today as adidas brought astonished shoppers face to face with global icon David Beckham.

 

Unsuspecting members of the British public were asked to show their support for Team GB by stepping into a photo booth themed around ‘Take the Stage’. Sixty lucky people were then stunned as David Beckham appeared from a hidden section of the booth during their experience.

 

During the last month adidas have been capturing Team GB athletes like they've never been seen before through a specially installed photo booth at the kitting out process. The 'Take the Stage' booth at Westfield Stratford City was a chance for people to feel part of the process and get behind the British athletes, but with an unbelievable twist. Not only were the 60 lucky people able to pose with Beckham but they also got an intimate "audience with" the superstar where he answered questions on everything from his future plans through to why he is such a fan of pie and mash!

 

For further details, contact:

adidas press office

Seb Bell – 07841 589 705
Sacha Oswald – 07825 680126